Privacy Policy

Who we are

BERKS MOTORS LTD (Berks Motors) operates this website and is based at 1-11 Saint George's Road, Reading, Berkshire, RG30 2RG.

Information we collect

• Contact details you submit in enquiry forms, including name, email and telephone.
• Vehicle-related details you provide in valuation and enquiry requests.
• Technical data such as IP address, browser type and usage data from cookies (where consented).

How we use your information

• To respond to enquiries and provide requested vehicle information.
• To arrange viewings, test drives, valuation follow-up, and customer support.
• To improve site performance and user experience.
• To meet legal and regulatory obligations.

Legal basis

We process data under applicable UK data protection law using lawful bases such as legitimate interests, consent, legal obligations, and where relevant, steps related to a potential contract.

Data sharing

We do not sell personal data. We may share data with trusted providers that support website hosting, communication delivery, and technical operations where required to run our services.

Data retention

We keep personal data only for as long as needed for enquiry handling, follow-up, legal, and operational requirements.

Your rights

You may request access, correction, deletion, restriction, or objection to processing where applicable. You can also withdraw consent for optional processing at any time.

Contact